This French Luxury Brand Is Releasing a $200 “Smart” Hairbrush

If you’ve been alive long enough to upgrade from a flip phone to an iPhone, you can certainly attest to the fact that smart products are lit. But would you buy a smart hairbrush? More specifically, one that costs $200?

READ MORE: The Next iPhone Might Be a Flip Phone

French haircare brand Kérastase hopes so. They recently previewed their Kérastase Hair Coach Powered By Withings at the 2017 Consumer Electronics Show in Las Vegas earlier this week.

So what’s so special about the brush? It has a built-in microphone to record the lovely sound of you brushing your hair, and then uses its sensors to analyze the data and tell you how you’re brushing it wrong. The handle will also vibrate if you’re brushing your hair too hard.

The coolest and most useful feature is that it measures your hair, which can be helpful if you want to actually know how quickly (or slowly) your mane is growing.

All of the data is available in an app which will teach you more about how to treat your hair, it even provides a daily hair breakage score.

READ MORE: I Went to a Salon Specifically For Curly Hair & It Was Lit

If $200 on a brush sounds right up your alley, you will be able to purchase the gadget later this year in salons and online.

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