Target’s New Swimwear Is Body Positive AF
Our favorite place to buy both toilet paper and fast fashion has done it again!
Target recently released their new swimwear line for their spring campaign #TargetSwim. And let me tell you, body positive is on a hundred right now. Time and time again, we constantly see swimwear advertisements or marketing that aren’t really realistic when comes to showing off a woman’s body, but that’s about change even further with Target’s new campaign.
The line offers everything from boho styles to monokinis to the needed little black bikini that comes in all different of cuts and fits to make every woman feel good. The campaign is all about representing the real woman’s body and not the overtly photoshopped and airbrushed models used in almost every swim ad.
This all comes after Target was shamed for their questionable use of photoshop back in 2014 on one of the images for junior’s swimwear. So, it’s nice to see a big company like Target changing things around.
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Target called on four amazing women to showcase what it truly means to be themselves and confident in your own skin.
1. Denise Bidot in Xhilaration
Show off what your mama gave you in this cool two piece and make all the heads turn and drool.
2. Megan Batoon in Xhilaration
Try out this sexy monokini that’s giving me all the mermaid vibes with its pink crochet trim detail and a touch of bohemian flavor.
3. Kamie Crawford in Shade & Shore
Feeling a little scandalous? Give this strappy two-piece a go and definitely have all eyes on you poolside.
4. Lizzie Armanto in Mossimo
You never go wrong a simple all black number, especially this crochet halter top one piece!