Galore Darling: Founder of Shop Jeen Reveals Her Cartoon Crush

We love a good online store, and Shop Jeen is definitely one not to miss. Shop Jeen has Instagram on lock, so we talked the founder Erin Yogasundram about her awesome store and her cartoon crushes.

Galore Mag - Shop Jeen

Purchase at Shop Jeen

What makes a product catch your eye?
It’s got to be so ridiculous that it’s just awesome. We sell some of the most gaudy stuff on the net, and somehow make it “wearable”. We want to be different and provide an experience that makes people think & talk. We’re all about viral commerce. Our products are meant to be shared, critiqued, loved or hated. You can’t visit our website and not have an opinion. It’s truly a shopping “experience”.

Describe your style in four words:
Clashy, atrocious, poser and hardcore.

Shop Jeen is heavily influenced by the internet and today’s “Buzzfeed Generation.” Name some of your favorite “internet-famous” celebrities?
I love Fat Jew, Baddiewinkle, Charlie Barker, Brendan Jordan, Barbienox, Patty Mayo, Matty B Raps, Elizabeth Smart, Desusnice and Ian Connor.

Galore Mag - Shop Jeen

Purchase at Shop Jeen

What’s the best part of being your own boss?
I love to have control. I’m a controlling person, ask my parents and any of my ex boyfriends. I love being able to conceptualize things and bring them to fruition. We just grew our team to 22 which is NUTS because like a month ago we were only 10 people, but I’m really trying to get our operations level so that we can bring our creativity to the forefront. We’ve struggled internally the past year with having strong creatives stuck in operational nitty-gritty stuff which has held us back a lot. I’m learning so much every single day and that’s so valuable to me at the end of the day.

Can you pick a few of your must-have items currently on Shop Jeen?
We just started carrying Buffalo which is SO COOL because it’s hard to find. This Japan LA x Sanrio x Simpsons collab is pretty cool too. You really can’t be aesthetic without a furry iPhone case. You’re not cute if you don’t own Artemis tights. Isolated Heroes who handmakes their stuff in Scotland just hit the site and I’m obsessed. We got these gold face masks that are the funniest thing and our Creative Director Amelia makes a cameo in the second photo, and lastly we couldn’t be the ultimate website with out a Slipknot shirt.

Galore Mag - Shop Jeen

Purchase at Shop Jeen

Favorite women in the fashion industry:
Our Creative Director, Amelia Muqbel is my #1 inspiration. I’m her biggest fan and I would like to say she is my biggest fan as well. We read each other’s mind and finish each other’s sentences. It’s a beautiful thing.

If you could have sex with any cartoon character, who would it be?
I don’t know if this is cheating, but if I can have any WWE person in 2k15 that’s cool, if not maybe Randy Marsh from South Park.

Galore Mag - Shop Jeen

Purchase at Shop Jeen


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