Pharell Introduces G-Star Raw Collaboration

On saturday night during the mist of Fashion week, a few of us editors escaped to the most magical place in New York City; The Museum of Natural History. It’s no Lincoln Center, but we were there for a great presentation, learning about a new collaboration Pharell Williams curated with his company Bionic Yarn and Gstar denim.
We learned about how our over consumption of plastics are hurting our ocean friends. Millions of sea and coastal animals are dying every year because of our need of disposable plastics.
So Pharell and friends came up with a fashionable solution. Recycled plastics are being used to make yarn that will go into making a special collaboration collection with G-star RAW. Fashion and Function to save the environment, my favorite type of Collab. Keep your eyes peeled for the August 2014 release.
#GStarRAW #Bionic #rawfortheoceans

All photos courtesy of Exposure & Gstar

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