This Girl Actually Doubles As an International Pop Star and a Construction CEO
Natali Yura’s background is a bit more interesting than most pop artists today.
Born in South Korea, although she calls Russia, London and New York City home, Natali became the CEO of her family’s construction company, earned a degree from the prestigious Lee Strasberg Theatre & Film Institute and graduated from business school all by the time she turned 21.
Today, Natali’s inspiring past has led the singer to international success with her newest single “Fall 4 U.” If you’ve ever needed proof that somebody can be beautiful, talented AND smart, here she is.
Galore caught up with Natali to talk about what it’s like to be an international pop singer who doubles as a CEO:
Galore: What’s the story behind “Fall 4 U”? Is it inspired by real life events?
Natali Yura: The song and the video weren’t really inspired by actual events, but more so an experience that everyone has to go through. The song reflects on the heart being broken, and the journey and the time it takes to fix it.
What about the video?
NY: The train is a metaphor for the emotional distance that must be traveled after that kind of trauma. It acts a bridge between current pain and future happiness. Visually, it’s very cinematic, and evokes the age of classic train travel. I liked giving it that hint of being off kilter, removed, reflective and safe within a luxurious, yet old environment. It just shows you can rest before moving on to new destinations.
You’ve lived in so many places! Tell me a little about that.
NY: Vladivostok, where I lived, is where Asia and Russia’s Far East meet. It’s only one hour by plane to Tokyo and Seoul, and three hours by car to China. So, because of that, I had exposure to different people and ways of life.
Because of that, is traveling important to you?
NY: Travel makes the world your home, nourishing the soul and promoting understanding. Creatively, travel has informed me mainly by making my heart and mind open to all and any influences. It’s the key to my creative life.
What made you decide to pursue both a business and a music career?
NY: It was not a conscious choice. It’s not always about what you want or don’t want to do in life. Sometimes circumstance takes the lead. It’s my family’s business, and I want them to be proud of me. At some point I had to take over the day-to-day operations. It’s a legacy that I feel strongly about, and I consider it my duty. On the other hand, singing is what I wanted and needed to do. I can work in construction or any other field, but singing is my passion. It’s my dream.
How do you balance being the CEO of your family’s construction company and a musician?
NY: Being CEO is work, and I take it very seriously. I have to balance these responsibilities with those of my creative, musical soul. It isn’t difficult for me to manage one, and nourish the latter, because both are so dear to who and what I am.
What challenges do you face being a woman in construction?
NY: I’ve learned that no matter what you do, you need to be true to yourself. You cannot pretend to be something you are not. That is where I draw strength from when working in such a traditionally masculine industry. I never try to compete with anyone, only with myself.
Do you have any advice for girl’s trying to make it, musically or business-wise?
NY: It is brief advice, but the best I can offer is this: It is your life! Listen to yourself. Don’t wait for the perfect time to try something, just do it now! I don’t like to believe that it’s never too late, but sometimes it is.
Any upcoming plans?
NY: I just want to continue with the many construction projects we have in the pipeline, and to expand the family business, while simultaneously learning and growing through my music. The teams that are around me, and the people that I work with in both music and business, are incredible. I cherish these working creative relationships. In short: A lot more building, both literally and creatively!