So the world’s largest online thrift store just got a reboot that you need to see
Thrift shopping is basically the most underrated sport of our time: it more or less requires all of the same agility, intuition and physical ability than American football does.
That being said, newsflash, em dash — it’s 2018, and life is whole a lot easier than it once was. Thrifting doesn’t require that same agility anymore, and no, you don’t have to physically fight with someone for that amazing 1992 Dior top.
This is all thanks to platforms like thredUP, an online thrift store whose mission is to make thrift shopping a fast, easy, and fun experience for all humans.
And now, aside from the huge selection the site offers ranging from pins to clogs to coats to Dolce & Gabbana jeans, thredUP offers their own exclusive line of recycled tees. The site partnered with 12 artists — including but not limited to a New Yorker cartoonist, a professional meme-er, and a designer at J. Crew — to rework 1,000 used tees and turn them into these:
The concept behind the collection was an all-too familiar one: climate change. Not only is the retail industry’s reliance on the constant, hurried production of new goods is not only excessive, it’s horridly unsustainable.
For thredUP’s re:made collection, each of the 12 artists featured in the collection were asked to react to the statement “climate change is not real.” Judging by the t-shirt graphics, there were a wide variety of feelings and interpretations:
100% of the re:made collection’s net proceeds go to the environmental non-profit. Cool Effect, supporting global projects that offset carbon and other greenhouse gas emissions that contribute to climate change.
Basically, with the help of Cool Effect, each and every thredUP re:made t-shirt purchased results in a carbon reduction equivalent to planting 95 trees that live for a decade.
Some of your favorite celebrities have been touting the t-shirts in the hopes of spreading awareness of the fact that climate change is very real, and that we are all responsible.
Here’s what Nikki Reed had to say about it:
Hey climate change deniers… read my secondhand t-shirt!! I LOVE THIS! 12 artists reacted to the statement “Climate Change is Not Real.” Tap the link in my bio to shop these limited edition designs on @thredUP, the fashion resale site. I loooove how thredUP turned simple used tees into WORKS OF ART that literally make the atmosphere healthier. My fav part?100% of net proceeds go to non-profit Cool Effect, aka carbon reduction equivalent to planting 95 trees per tee! #projectremade #secondhandfirst #partner Also check out stories for more 🙂
Though the reality of climate change is an extremely tragic one, projects like these also provide hope for the future: thredUP‘s 2018 Resale Report spilled all kinds of tea on the increasingly tense, antithetical relationship between the retail and resale industries.
According to the report, the resale market is growing, and fast. 1 in 3 women shopped secondhand last year, and the $20B resale market will likely reach $41B by 2022. And do you really want to gag? Resale is projected to be larger than Fast Fashion by 2027. That’s insane.
Zara is quite literally trembling.What’s more, organizations like thredUP continue to lead the way in terms of challenging the fashion industry and forcing us all to take a look at how our shopping habits impact others.
Mari Andrew, one of the illustrators featured in the collection, spoke more about this “I hope by expressing my own despair over the ignorance of climate change, other people will tap into their own empathy and work for a better, kinder future,” she says.