Lara Stone’s New Campaign Calvin Klein

Iconic Calvin Klein model Lara Stone is back for her first campaign as a new mother, and of course she looks even better than before. Shot by Mert Alas and Marcus Piggott, the ads in classic black and white show the model mom in all manner of Calvin apparel with the social media hashtag #MyCalvins emblazoned large in the center of the photos.


The social media campaign, backed by fellow models such as Jourdan Dunn and Miranda Kerr, ask all followers to pose in their Calvin Klein Skivvies using the hashtag to promote the brand’s new campaign.


Even if you haven’t participated in the social media trend, you can certainly appreciate the beauty of the campaign. And the beauty of the new mother, who’s attitude toward modeling post pregnancy is a pretty inspirational one.”Everyone’s got arm flab or saggy boobs. It’s the way it is. I’m just trying to accept it right now. And it’s OK, because the things women can do with their bodies are amazing,” she says, adding: “You have to sit there and really think about it: ‘Oh, I grew this little person’s fingernails in my tummy.’ After that, do you really give a shit about arm flab? Because I don’t.” Couldn’t have said it better ourselves Lara.


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