Insiders Say Kylie’s Puma Deal Is Still On
It looks like Kanye isn’t the only member of the Kardashian-Jenner clan that’s in the athleisure game after all.
Insiders at Puma told the sneakerhead blog Nice Kicks today that Kylie Jenner’s deal with Puma is actually still a go.
Rumors of a Kylie-Puma collab first started flying with Us Weekly reported news of a deal last week. Since then, Kanye put up his strongly worded tweets and we figured Us Weekly’s original report was false.
But Nice Kicks says it’s “confirmed” with Puma at a convention in Las Vegas today that the deal is still on.
From Nice Kicks:
Kylie’s deal will make her a brand advocate, seeing her support specific PUMA products through campaigns and her own personal social outlets. Nice Kicks has learned that PUMA photoshoots with Kylie have already taken place, and the deal is in motion.
We’ve reached out to Puma for comment and will update when we hear back.