Kim Kardashian is coming out with her own beauty line

There’s no denying that Kim Kardashian is a superstar, but this afternoon she made a startling announcement on her Instagram.

She was staring a beauty line called KKW Beauty. And it was dropping on June 21st.

Not to state the obvious or anything, but like, what about Kylie?

READ ALSO: Kylie’s the only teen to make Forbes’ list of highest paid celebs this year

Right now details about what KKW Beauty  is or will sell are pretty scarce.

All we have are a series of identical Instagram posts which flash the numbers “06,” “21,” and “17,” before ending on “”


A post shared by Kim Kardashian West (@kimkardashian) on

If you go to, you’ll find a very empty site that doesn’t provide you with any additional information. But if you want, you can plug in your email address to get more information sent to you sometime in the immediate future.

And KKW Beauty also has its own Instagram account, @kkwbeauty, which you guessed it, won’t tell you anything you didn’t already know.

While this kind of stealth interest campaign isn’t anything new, don’t you think it’s a little weird that Kim’s coming out with a beauty line now?

Like that’s Kylie’s thing. And she’s really good at doing it. Like sell out within minutes good.

Hell, Khloe was scared to start selling jeans because she didn’t know if she could measure up to Kylie’s commercial success.

READ ALSO: Khloe says she’s afraid people will think of her as the “failing” sister

Granted Kim has 10x the celebrity power that Khloe has, but still, you have to wonder what’s going on.

Obviously she probs got Kylie’s blessing and nobody’s mad, but can’t wait to see how this situation plays out.

Gimme More Beauty

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