It Looks Like the Kardashians Are Giving Up on Their Apps
Well, bad news Kardashian stans, it looks like the Kardashians might be giving up on their apps — or at least Kylie Jenner is.
Yesterday, Kylie announced that she wouldn’t be posting on her app anymore after a post she “never ever said or saw” was shared.
The post in question, titled “How I Spoil My Man,” detailed all the ways Kylie supposedly likes to show Tyga just how deep and pure the love they share is to her.
READ MORE: Kylie Got a Tiny Tattoo to Prove Her Love to Tyga
The list included waking up early to make him breakfast in bed, baking him cookies for no reason, and making their sex life fun with lingerie, toys and massages.
Kylie talking about her relationship with Tyga. #JennerUpdates pic.twitter.com/0FMhQHpMFZ
— UpdateJenner (@UpdateJenner) January 3, 2017
Only Kylie says she didn’t write the post (thank God) and she didn’t even know about it until it got published and people started freaking out about it.
Promptly, she had the post removed and issued her own statement about what went down:
“Hey guys, from now on I won’t be posting on my app anymore…a post went up today quoting something that I NEVER EVER said or saw. A very personal post that I would never ever approve. And it’s unfair to me and you to think that those were my words. I’m sorry and I know we will figure something out so we can all be satisfied.”
Hey guys from now on I won’t be posting personally on my app anymore…
— Kylie Jenner (@KylieJenner) January 3, 2017
a post went up today quoting something that I NEVER EVER said or saw. A very personal post that I would never ever approve.
— Kylie Jenner (@KylieJenner) January 3, 2017
And it’s unfair to me and you to think that those were my words.I’m sorry and I know we will figure somethng out so we can all be satisfied
— Kylie Jenner (@KylieJenner) January 3, 2017
And Kylie’s not the only Kardashian-Jenner to give up posting on her app.
Ever since she got robbed, Kim hasn’t posted on her app either. Instead, she’s gotten her friends and family to do it for her. Although yesterday Kimmy made a triumphant return back to social media, so far she hasn’t issued a statement about whether she’ll resume regularly posting on her app herself or not.
READ ALSO: Kim K Shared a Video to Squash Divorce Rumors
Which begs the question, now that Kylie and Kim have given up on having personal involvement with their apps, how long until the rest of the Kardashians give theirs up too?
Honestly, the apps might not even be worth their time.
Based on data compiled by Apptopia, a mobile app data firm, although Kylie’s app was downloaded 1.75 million times during the first week it was available, most people — myself included — were cheapskates and deleted the app after the free trial period ended.
Still, Kylie’s app went on to bring in $134,000 and Apptopia projected it would bring in hundreds of thousands of dollars in revenue that year, which is great, but it’s a fraction of the millions she could have been making had her followers been a bit more loyal.
Plus, she doesn’t even get to keep all that money for herself.
Fortune reported that Apple takes a 30% cut from downloads and Whalerock Industries, the company who produced the apps, also takes an undisclosed cut on top of all that.
And Kylie’s the lucky one.
While her app probably played a significant role in making her the second richest member of Kardashian-Jenner empire last year, none of her sisters have been nearly as lucky.
They’re not even making half as much.
Plus, creating content — yes, even camel toe listicles — is harder than it looks. It’s also not free. Take it from someone who does it for a living.
READ ALSO: Kylie Is Now the Second Richest Member of Her Family
Granted, the content posted on their apps have been known to generate Grade A blog posts, but the question remains: do the Kardashians really need their apps?
And will people continue to pay for them even if Kylie and Kim continue not to publish content themselves?
While the answer is yes for some people — keeping up with the Kardashians is practically America’s national past time — we all know there’s no shortage to the money-making opportunities for the Kardashian-Jenner clan.
Plus, the Kardashians and Jenners actually do publish their own content to social media, consistently (with the exception of Kim, but she’ll probably be back). When they first launched the apps back in 2015, a big question was why bother paying for an app when the Kardashians already post incessantly on social media. And now, two years later, it looks like fans aren’t convinced they need to pay for an app in addition to following the sisters on social.
Time will tell if they decide to get rid of their apps or just let them fade into the background, but I have a feeling that no matter what happens, the fam will be just fine and hard at work at figuring out a brand new way to make you want to give them all your hard-earned money.
