What It’s Really Like To Work In The Jimmy Choo Press Office During Awards Season
It’s not all glamour inside Jimmy Choo’s press office, at least not during awards season.
Awards season is filled with celebrities, couture gowns, enough red carpet glamour, and red carpet drama to hold us over for the rest of the year. With all this clouding our jaded vision, we forget about what’s running this entire celebrity circus—everyone behind the bright lights.
I talked to Casey Rea, an intern at the Jimmy Choo press office in Beverly Hills who also serves as a clothing connoisseur, about what it’s really like during the busiest season of the year handling heels worth more than your healthcare.
How is awards season different from any other time at a showroom?
Awards season is the pinnacle of craziness. During awards season we receive hundreds of boxes of new styles of shoes and clutches solely to loan for awards shows including the Golden Globes, SAG Awards, Grammys, Oscars, as well as all the press events in between. December through January my two bosses send out look books of all the new styles to stylists for their clients. Requests for fittings are always last minute and stylists are constantly pulling shoes for their celebrity clients.
Do you work more during awards season?
My bosses definitely work over time during awards season. I also pick up extra days at the office because we move into an Oscar gifting suite at a hotel and there is so much going on. On the actual day of the awards shows they not only coordinate last minute send outs, but they send out press releases of who is wearing our shoes and clutches on the red carpet so we can be the first to report what celebrities are wearing Jimmy Choo.
I really love awards season because I feel like it is our version of the Superbowl in the office.
Any awards season horror stories?
None that I have come across. Sometimes we have to track down stylists to get a specific shoe for another client, which can be stressful. But I really love awards season because I feel like it is our version of the Superbowl in the office. The best players are in the mix. Jimmy Choo dresses the best of the best in the business, both young and old, in the best shoes and accessories. Of course there is going to be pressure and some mishaps along the way, but the result of seeing the product on the red carpet is worth it in the end.
What’s the biggest detail you stress in the showroom so that everything goes smoothly when stylists are pulling?
Definitely making sure everything going out is scanned so we have records in our system of what is on loan for awards season. It is super important to ensure that each stylist gets the right items for their clients, the right shoes and clutches, in the right sizes, because this in the end is the most important; that the pieces get worn. My bosses usually send out many options to make sure that stylists have a lot to work with. A lot of my job is coordinating send outs and making sure the office is perfectly organized so that things are easily available and visually appealing when stylists come in to pull.
These styles are only available to be loaned for these specific events, which make them exclusive and special.
Are there special shoes and accessories brought in just for certain clients?
Not so much that a style is specifically brought in for a client, but yes, sometimes things are special ordered. Overall, we get in a huge shipment of over twenty new styles of shoes and clutches as for awards season; Golden Globes, SAGs, Grammys, Oscars, that then go on to Cannes Film Festival. These styles are only available to be loaned for these specific events, which make them exclusive and special.
Have you ever been to an awards show? What was the experience like?
I attended the Golden Globes two years ago, not for work, but it was a crazy experience. I think you have an idea of what it’s going to be like, but it’s totally different. It’s much more of a production than you think. The best part for me was definitely seeing all the people from my favorite shows and watching it all happen in real life. But really the most fun part about it by far was drinking in the back bar with everyone during commercial breaks. You see everyone in a different element and it’s fun.
I think it is the same misconception of all people who work in the fashion industry, that it can be fake and superficial and that all people in the industry care about are material items.
Were there any good celebrity sightings?
I don’t really freak out about celebrity sightings and the people I care about are usually not typical, but I did really love seeing Jane Fonda because she’s such a beautiful woman and so stylish.
What’s the biggest misconception about the girls who work in the showrooms?
I think it is the same misconception of all people who work in the fashion industry, that it can be fake and superficial and that all people in the industry care about are material items. I think you have to be incredibly smart, organized, responsible, and passionate to be successful, as well as incredibly driven to thrive in these high pressure environments. My bosses are not only extremely hardworking, but they have a great sense of energy and humor. Stylists and clients come back to pull from Jimmy Choo again and again, not only because of the amazing quality of the product, but also because my bosses are great people. You have to be incredibly hardworking and be able to handle many different types of people and situations with grace and eloquence.
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