Jessica Richards of Shen Shares Her Favorite Beauty Buys

If Shen isn’t on your beauty radar already, it will be now. Shen is a brick-and-mortar Brooklyn beauty mecca. Its founder and curator, Jessica Richards, stocks the store with the best organic and British-imported hair, skincare, makeup and nail products. The beauty boutique also offers facials, makeup application, waxing and brow shaping, making Shen a can’t-miss beauty destination for locals and international customers alike.


Jessica shared with us her must-have picks for millennials, which all can be found in-store for you lucky Brooklynites, or on Shen’s e-commerce site for the rest of us.

For added moisture Cocooil: “Grab and go with this Coconut oil that is perfect to throw in your beach bag and use on your face, body or hair,” Jessica says. “My favorite part about this product is that it never hardens like some other coconut oils and it’s organic!”

For soft lips with a pop of color Love and Sage in Beach Rose: “My absolute favorite lip balm ever! Made locally in Brooklyn, this lip balm has a Shea butter and coconut oil base and the tint that it has literally looks good on everyone!”

For sun protection Elta UV Clear Sunscreen 46:  “Sunscreen is a part of my everyday routine and it’s my number one beauty tip to people in their 20’s – use it everyday!” Jessica says. “Elta is my favorite sunscreen because it provides really long lasting coverage but doesn’t feel heavy or greasy like some other sunscreens and I never break out from it.”

For smooth skin Cowshed Gorgeous Cow Starter Kit: “Cowshed is a luxe, organic body care line out of the UK, and this scent is floral without being overpowering,” Jessica says. “This starter kit includes a lotion, shower gel and scrub and is perfect for travel. Plus the bag is super cute and reusable!”

For combating early aging Skinceuticals Phyto Plus: “You are never too young to start protecting your skin from sun damage and hyper-pigmentation and this product is the perfect starter solution! Perfect for all skin types too.”


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