Interview: PR Goddess Sandrine Charles
Being in PR in NY isn’t easy, but our love Sandrine Charles works it effortlessly. Sandrine features in our Music & Friendship issue, she took a moment out to chat to us about her life and work. Check her out!
What inspired you to get into public relations?
I wanted to get into PR after I found a passion in communications. I loved entertainment and fashion and it felt like a naturally place to grow
Favorite brand growing up as a child:
Growing up I was pretty simple coming from the suburbs, I wore GAP, Juicy and had tons of classic Coach bags. Now all I wear in black 7 days a week
Best part of your job
The best part of my job is seeing all the elements – from start, fruition, to finish – from a client event to a launch – its a thrill. Oh and I get to meet amazing people
How do you see the PR game of the future?
I wish I could see the PR game in the future but I can say this — many of us younger publicist are making our mark at an early age which is a good sign that the path paved for us keeps getting better with time
Top brands for 2014
Realistically – if it comes in black and it fits my frame, I am here for it. I see PONY continuing on it’s flourish tip, really resurfacing in a major way I love Rochembeau and am excited for their new collection.
Chloe – timeless
Same goes for many major houses with the change of guard and new direction.
5 tips for the career girl on the move
1. Don’t get caught up in your iPhone, look up
2. Take time for yourself – don’t forget about your personal life
3. Always carry perfume
4. Matte makeup is your saving grace on any day
5. Never be ashamed to dress up