This Woman Says Instagramming Her Food Made Her Fat

We all get a little too into Insta once in a while, and contrary to what some Instagram-famous bb’s might say, there’s nothing inherently wrong with that.

But one food photographer is claiming that her obsession with achieving the perfect Brannan-filtered donut pic actually caused her to gain 20 pounds. Sounds a little dubious — but let’s hear her out.

Basically, Kate Winick says that she became so hell-bent on growing her follower count as a food blogger, she started buying more and more snacks — and eating all of them. She wrote in a personal essay for Cosmopolitan that the pressure she put on herself to post photo after photo of San Francisco’s best donuts, pizzas, and burgers caused her to gain 20 pounds.

Why go to all the trouble? Kate is a social media pro and she saw how many people were getting paid solely to post on Instagram. That’s probably the chillest job a gal can have in 2016, so she was tempted to try it out for herself. Being a young mom, she figured posting about food was her ticket to the big time. But it backfired.

From Cosmo:

The need to satisfy my following, small as it was, was all the incentive I needed to order the fries instead of the salad, the mac and cheese instead of the brussels sprouts, the Saturday-morning bagel and the late-night slice of pizza. And way before my follower count climbed to the coveted “K”; before my average likes rose above average, two numbers became massively clear: I’d gained 20 pounds, none of my clothes fit, and my overall happiness? Approaching zero.

Obviously gaining weight in and of itself is not an issue if you don’t care. But if it’s making you feel bad, that’s a problem.

Kate has since chilled out on the food blogging — losing “10 pounds and 30 Instagram followers in the process,” she writes. And she now has a new perspective on social media:

Building an identity on social media can actually prevent you from figuring out who you are. And when you find yourself heavy with disillusionment and the cellulite of half a pizza eaten just because it was there, remember: you don’t need a personal brand—you just need to make yourself happy.

To that, we would like to make a few points:

• If social media prevents you from figuring out who you are, you probably have bigger issues than your follower count.

• We know lots of hot and confident girls with cellulite.

• If you want to get paid to post on Instagram for a living or basically do anything on the internet, you kinda need a personal brand. And that’s fine.

The story reminds us of an Instagram account that began in 2014: “You Did Not Eat That.” The mystery blogger behind the now-dormant page posted photos of beautiful people posing with food that, yeah, if we’re being honest, they probably never ate.

So aspiring food bloggers of the world, keep in mind that no one is clamoring for pics of you eating the food. Just take a clue from everyone else and hand it over to someone else after you snap it! Problem solved.

The lesson to be learned here is that if you eat a lot of heavy, carby, fatty food when you’re not hungry, you might gain weight — whether or not you’re also posting photos of it. Let’s not throw the baby out with the bathwater and condemn social media yet again for something it couldn’t have caused.

After all, if Instagramming about food makes you fat, then Instagramming nonstop about #fitspo should make you skinny. And we all know the only thing that actually makes you is annoying.

Gimme More Health

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