Midnight Rider’s Fall Line Isn’t For The Faint of Heart
Isn’t it funny how as soon as August rolls around, all anybody can dream of is fall, but once it’s finally fall, all we can dream about is the summer? However, there is one great thing about fall – all our favorite designers are rolling out new lines for us to fall in love with. Case in point: Midnight Rider, the go-to designer for the vintage tee obsessed girls who spend their nights dreaming of the good ole days where American Rock and Roll defined an era.
We talked to Midnight Rider’s creative director and founder Mitra Khayyam about authenticity and what makes a girl sexy, and in return, she agreed to share a bunch of exclusive shots from her new fall collection. Guys, this month just got a lot hotter.
Where did the idea to create Midnight Rider come from?
I essentially started Midnight Rider because I had a vintage band tee addiction. It was getting harder and harder for me to find the perfect vintage country music tee – so I decided to make them. I had another clothing line at the time (since sold) and Shooter Jennings (Waylon’s youngest son) was a fan, he hit me up about making Waylon Jennings merch and I pitched him on doing a series of vintage style Waylon tees under the Midnight Rider brand, he was sold and the line started then and there.
What are you about as a designer?
Of course the first thing that’s important to me is authenticity. I could just as easily make country and rock inspired tee shirts and circumvent the process of acquiring licenses for the artists, but then I’d be just like a dozen other brands out there. I focus on building relationships with our licensors and making sure they love the product, whether its Nudie Cohn’s grand-daughter or Robbie Robertson himself. The shirts themselves are made in LA, using the softest cotton that goes through 3 different dye/wash processes to get it to feel perfectly worn in, those are the details I get hung up on as a designer. I keep the cuts basic and true, muscle tees, racerbacks, shrunken tees because you don’t need to over-do the most classic garment in your closet.
How would you describe your new collection?
I was born in the early 80’s and grew up on the tail end of the era of CB radios, custom vans, and iron on tee shirt designs. The new collection definitely plays on that. The colors we used for our tee graphics are based on late 70’s/early 80’s bootleg tees you’d buy in the parking lot tailgaiting before the show, we partnered with Roach Studios who were famous for iron-on graphic catalogs and reproduced some of their famous designs, and we started playing with new bodies like sweatshirts and skin tight sweatpants.
What kind of girl, and guy, do you design for?
Record collectors, vagabond dreamers, and singers of song.
What’s your favorite piece?
Our Foxy Lady pants. Obviously.
What’s the first song you ever loved?
Little Richard’s “Tutti Frutti” – I’ve loved “oldies” ever since I was a little girl.
What’s the one concert you wish you could have gone to?
Willie Nelson’s 1974 4th of July Picnic.
What are three qualities you think make a woman hot?
Courage, irreverence, and drive.
If you could have dinner with five people dead or alive, who would it be?
Dad, Waylon Jennings, James Turrell, Diana Vreeland, & John Steinbeck.
Check out Midnight Rider’s fall line here.
All photos curtesy of Midnight Rider.