Guess x A$AP Rocky’s Collaboration Is Finally Here

GUESS Originals threw a launch party for its new capsule collection designed by A$AP Rocky last night, and it felt like entering a time machine back to an after-school living room in 1994.

There were slap bracelets, Lunchables, Hot Pockets, arcade games, Kool Aid-colored cocktails, and a couple of TVs that were most definitely not flat screen. The party was held in a space on the Bowery, but the Nickelodeon-tinged nostalgia was running so thick it could’ve easily been your parents’ living room two decades ago.

So what were we celebrating? GUESS Originals x A$AP Rocky, a new collection that’s just as 90s-flavored as the party was. If you were stylistically sentient in the 90s, the clothes will take you right back to your school days. And even if you were just a twinkle in your mom’s eye during that decade, you’ll recognize these looks — and appreciate the dollar signs in the GUE$$ logos, a very 2016 nod to the A$AP crew.

The collaboration came about when Rocky approached GUESS founder Paul Marciano.

“He [Rocky] visited our Los Angeles headquarters and we immediately connected, which is crucial to me when bringing someone into the GUESS family,” Marciano said in a release. “He had a clear vision and explained what GUESS meant to him growing up and to the hip hop community.”

“It’s taking archival designs and adding a new twist, and developing color ways,” A$AP said. “Something for men, women, boys, and girls around the world… I think this is dope because hip hop hasn’t seen these color ways and patterns since the early 90s.”

Now let’s take a look at the collection in all its glory. The full collection will be available February 15 at select US GUESS stores, GUESS.com, and other retailers.

Acid Wash Crop Top in White or Black: $34

Classic Stripe 3/4 Sleeve in Ink, Grey, or Red: $39

Vintage Wash Denim Jacket: $198

Oversized Denim Jacket: $198

Oversized Denim/Canvas Mix Jacket: $228

Classic Stripe Crew Tee in 7 colors: $59

Oversized Vintage Tee: $39

Knit Stripe Pullover: $79

Skinny Fit Overall: $188

Skinny Fit Stretch Selvedge Jean: $148

1981 Short: $79

Reversible Denim Parka: $198

Tencel Pocket Shirt: $98

 

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