Gucci Drops Retro Vision With Alessandro Michele

By Lynsee Hee Kyeong

Fashion’s eccentric debut managed to breakout on the first day of Milan fashion week, with Gucci’s new big boss. After Frida Giannini received the boot from the Italian fashion house, Alessandro Michele took over as creative director. Undoubtedly, nobody was prepared for what was unleashed.  With its new menswear pieces focused on androgyny on the runway, we only expected the womenswear collection to scream gender equality as well. 

While Michele dropped looks from a haute flea market, Gucci seemed to shift its audience to a younger and more stylistic group.  The pre-fall 2015 ad campaign showed its face through Facebook – a much more laid back vibe with model Alexandra Elizabeth Ljadov chilling on a couch and half-naked men in occasional shots.  Upon dropping Gucci’s predecessor, go-to photographers Mert and Marcus were also left behind for this campaign.  Shot by Glen Luchford and styled by Joe McKenna, the new look and feel of Gucci has a cool effect with a different approach from their typical dark or gloomy ads.  Whether or not it’s going to bring in the money bags of sales, we have yet to find out, but we’ll keep you posted. 

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