Google And Levi’s Are Creating The World’s First Pair Of Smart Pants
Have you ever thought to yourself, “Gee, I love my jeans, but I just wish they had bluetooth capabilities – I’m so sick of constantly having to be on my phone.” Probably not, but just like ten/fifteen years ago you probably weren’t thinking to yourself, “Gee, I really wish I could get the Internet on my phone,” once you go smart, it’s almost impossible to go back. Or at least that’s what Google and Levi’s are counting on.
Yesterday the two companies announced their grand vision of the future: wearable technology. Okay, so the idea’s been done before, but never on this scale. Project Jacquard seeks to create a full line of apparel (denim, shirts, undies, etc.) filled with conducive fibers that can be connected to a mobile device so you can talk to whoever without, you know, actually having to reach into your pocket for your phone. How 2015 of us.
Paul Dillinger, Levi’s VP of Innovation, thinks this is the opportunity we’ve all been waiting for: a chance to be free from the tyranny of our devices by, you know, getting one step closer to actually being the devices ourselves.
Still, you never know, given Google’s track record with failure when it comes to tech-fashion fusions, our lives as we know it are probably safe. At least until Apple decides to debut it’s new line.