Flashback Fashion Friday: Fiorucci

Please don’t say this blog title out loud. some of your friends may not forgive you for the spit shower you may have just given them.

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Fiorucci at it’s height was the ultimate cool kid destination.They had shops in Milan and Beverly Hills but their NY Flagship store on E59th street was an 80s mecca of art and culture. Think a mix between shops like Patricia Field (missing Pat Field’s Hotel Venus location on west broadway) , Opening Ceremony and LA’s WildStyle. During the late 70s and early 80s NY employees even included downtown scenesters like Joey Arias and Maripol. Customers included a young Marc Jacobs on the hunt for their iconic gold boots, Diana Ross for what I’d imagine would be some skin tight jeans, and even Calvin Klein for some inspiration.

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They were groundbreaking for having their finger on the pulse to buzz worthy designers, and artists, from carrying some of the first Betsey Johnson designs, showcasing art shows for Keith Haring and Kenny Scharf to doing in store parties for Andy Warhols’s Interview Magazine. They created a home for not only studio 54 fashionistas but for people who were changing the game.

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Their “cheeky” ads certainly evoked the sexiness of the brand. Everyone wanted to own a Fiorucci piece. Sadly not being a wild child of the 80s, I didn’t familiarize myself with Fiorucci until 2001, while working as a shop girl in Soho, I do remember a resurgence and a giant store that opened up in soho at 622 Broadway. The store was full of neon lights, tube tops and smiling cherubs, a club kids paradise. Wishing I had a glimpse into their former world and trying to imagine how people’s organs didn’t burst getting into those ultra slim jeans. For now we’d just have to hunt through vintage shops for a tee or jeans.babfio_christmas


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