First Tupac, Now Selena? What’s With All The Holograms?

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The family of Selena Quintanilla have been working hard to bring a hologram of the deceased singer to a venue near you. It’s been 20 years since Selena was killed by her fan club manager, Yolanda Saldívar; named the “Queen of Tejano”, the Mexican-American Selena was established as an icon, and an enormous influencer in the Hispanic community. Last year, her father Abraham told Associated Press that the family was struggling to find the right company to partner with to create a hologram of his daughter, mostly due to expenses. They looked into AV Concepts, which developed the Tupac hologram displayed at Coachella a few years ago, but then decided against it, claiming the quality was too low.

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Now, Acrovirt LLC will build the “Selena The One” hologram, which will sing, dance, walk and talk on the behalf of Selena Quintanilla. She’ll probably go on tour in 2018. She’ll “release new songs and videos, will collaborate with current hit artists,” Acrovit shared on their Facebook.

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It was already  too jarring (for most sane humans) to watch Snoop Dogg interact with his dead friend’s hologram on the Coachella stage in 2012. Do we really need to see a hologram on tour? Can’t Selena live on through our memories and Youtube videos? This is so creepy of her creepy parents. On the other hand, it’s also a great excuse to spend the Coachella weekend on my couch, crying my eyes out to J. Lo’s amazing film portrayal.


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