Jes Baker Wants to Show You What Empowering All Women Really Looks Like

We live in an age of equal opportunity body-shaming.  No matter if you’re skinny or plus-size, somebody on the Internet thinks you’re living an unhealthy lifestyle, and they’re not afraid to tell you.  Now, as much as ever, it’s impossible to have a “perfect” body.

Last month, plus-size retailer Lane Bryant released a body-positive advertisement campaign called #ImNoAngel to show America that “all sizes are sexy.”


While the advertisement was largely met with critical acclaim, activist Jes Baker thought Lane Bryant’s campaign didn’t live up to its message because all of the bodies depicted in the advertisement still conformed to the traditionally accepted standard of beauty: the hourglass figure.

So what did she do about it?  She released her own photo campaign shot by Jade Beall featuring women, transgender and cis-gender, with cellulite, stretch marks and bellies.


While Baker acknowledges that “of course you can’t represent every type of body when you have six models,” she campaigns for the retailer to live up to its promise to empower all women.  If she could do it, so can Lane Bryant.


Undoubtably Baker’s campaign will draw its own mix of criticism and commendation, because even though America may be widening its definition of what beautiful looks like, nobody’s ready to stop drinking the haterade.  The war of the waistlines is real.

Whose side are you on?

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