Ellie Gonsalves Tells Us What It’s Really Like To Be A Social Media Savvy Supermodel

Dubbed as ‘Australia’s Next Supermodel’, Ellie Gonsalves has 3 Maxim covers, a huge social media following, and a brand new cover for Treats Magazine on her resume. From how social media has helped her career to advice on ignoring the internet haters, Ellie offers some realistic insight to what it’s really like as a social media savvy supermodel.

How has social media helped your career?

The world of modeling has changed since Elle, Cindy and Claudia were around. Not only are companies looking to book models, but they also book them for what they can bring to the table as well. Take Dwayne ‘The Rock’ Johnson for example, he’s a social media and marketing machine, which is obviously a factor when people are considering working with him. It’s not just about what you can get out of the job, it’s what you can do for the companies booking you. Social media isn’t the be all and end all, you have to back it up with a business brain, good work ethic and passion for what you do. But with 5 million + people looking at what I do, people get to share what I see via my social media channels which has always been a great help. 

When you have the power of your own profile you’re able to curate your image. Do you ever get nervous on shoots when that control is out of your hands?

What I do is my passion. I love working as a model and being on set in front of a camera acting. A lot of people don’t know I’ve been performing longer than I’ve been modeling. Of course, you’re always going to be your own biggest critic and always protective of your brand. But if you work with the right people, there’s always an element of trust that they’re going to represent you in the right way. 

Social media isn’t the be all and end all, you have to back it up with a business brain, good work ethic and passion for what you do.

How do you ignore the internet haters?!

What Internet haters? Haha.. But seriously, I am so incredibly grateful for all of the support I get on social media. I was actually very badly bullied in school and in turn it’s given me a thick skin because I realize that those people are “bullies” simply because of their own insecurities. And besides, you don’t NEED to be everyone’s cup of tea. 

What was your favorite memory from your Treats photoshoot?

I got to play out my bad girl alter ego (which if you must know is a villain in a Bond movie). I am honored to be on the cover of such a beautiful magazine and to hear such amazing feedback from people who have purchased a copy and to have been able to work with all of the team at Treats! It’s all been very humbling experience.

Do you have any tips for young models in building their social media fanbase? 

Be authentic, genuine and kind, and be prepared to work for what you want without compromising your values and beliefs. 


All images via Treats Magazine.

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