Singer Effie Liu Makes Her Own Clothes, Music & Celebrates Girl Power
Rising pop star Effie Liu has a stellar ability to fuse style and pop, creating a glamorous universe that is truly all her own. The world is starting to take notice of Effie, the breakout star of 2015, with her singles and flashy videos for “Wings on Fleek” and early summer anthem contender, “What Do I Hafta Do”. Effie is channeling her unconventional influences, plus a longtime love for fashion and pumping out girl power anthems fit for this generation.
“Instead of buying things off a rack I was always thinking, ‘how can I make something on my own?’”
Pre-show and munching on some sweets at Steiber’s Candy Shoppe, we dove into the early days of soon-to-be pop princess Effie Liu. Turns out Effie actually grew up listening to Ska and punk records, which she credits for her early love of finding the connection between style and music. She said, “Listening to genres of music that innately had style involved kind of drove that interest early on, everything is about being creative and being yourself.” As many a cool girl, Effie had a major girl crush on Ska-influenced pop queen, Gwen Stefani. Effie recalled wanting to make her own fuzzy bras and wear bras outside of her tank tanks just like the No Doubt singer. “Just knowing that she made a lot of her own things definitely inspired me,” Effie said, “Instead of buying things off a rack, I was always thinking, ‘how can I make something on my own?’”
“How can I empower other people that I love and how can I appreciate their stuff?”
This inspiration lead to countless occasions spent at thrift stores, finding pieces she could reimagine and eventually pursuing fashion in academia. While Effie may not have as much time for drawing and sewing today, being a pop star and all, she is still passionate about collaborating with artistic friends – like Jenny Lai of Not – to make something stylish and beautiful. Effie is constantly thinking to herself, “How can I empower other people that I love and how can I appreciate their stuff?”
It’s this same kind of creative support and girl power at the core of Effie’s music. It’s easy to write off “Wings On Fleek” as something that is simply ultra-trendy but it’s more than just a gimmick, it’s about girl power.
“It’s about appreciating each other and empowering one another, as girls.”
“Sometimes you see a girl with really great eyeliner or eyebrows and you’re like, ‘hold on let me tell her that her makeup is amazing’,” Effie explained. It’s about the behind the scenes of being a girl and supporting our community. Instead of tearing other girls down, maybe girls should think about supporting one another. Effie stated, “We’re definitely raised to be competitive with other girls and I think that breeds a little negative feeling towards our own kind, it’s about appreciating each other and empowering one another, as girls.”
“Wings on Fleek” is just the beginning of a successful career in supporting girl power through music. Effie continues to work towards more ‘on fleek’ material for her upcoming EP.
Interview & Polaroid Portraits by: Shannon Kurlander