Dior Addict Campaign by Harmony Korine

Let’s face it, Harmony Korine’s name will forever be synonymous with the image of a corn-rowed (Riff-Raff) James Franco. Korine constantly reminds us that he does the unexpected. So what is the last thing you would expect from Korine? High fashion and fragrance. The Spring Breakers director paired up with Dior to direct the video for their newest fragrance, Dior Addict. This video is equally gorgeous as it is bizarre; it breaks the mold from the traditional field-full-of-flowers fragrance ad. Watch the Dior Addict campaign starring model Sasha Luss with music from Die Antwoord.


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