If you’re heading into the desert for Coachella this April you probably have two orders of business: roll your face off and trick Drake into becoming your baby daddy. Before you can get down to grinding to Guetta or moshing with the Based God, you have to decide on a wardrobe. The climate is awash with crop tops, cut offs, and crocheted swimsuits, so if you’re trying not to be basic — H&M has got you covered.
You read that right. The extremely affordable brand has revealed its next collaboration. If Alexander Wang X HM is anything to judge by, this one will be a successful doozy. This time around, instead of partnering with a mega designer, they’re partnering with indie music fest turned fashion mecca – Coachella. The collection will feature hippy dippy favorites like fringe, rompers, and wide legged pants. Us broke biddies are in luck, no piece will top $50. If you’re heading to the fest with your dude and he’s **cough** slacking in the style department, don’t despair! This collection will also feature menswear graphic tees and shorts.
The collab drops in March, but if you get to the fest and decide you hate everything you brought (which is always the way it goes), there will be an H&M pop up shop/hangout spot inside of Coachella’s gates. If you couldn’t score tix within the 3 minutes before they sold out, you can still enjoy the clothes through their web store.
Ah, streetwear festivals. Two words one may consider oxymoronic in nature have actually become a real phrase: after all, phenomenons like Hypefest and Complex Con are effectively a Coachella for retired hypebeasts. As roast-able as hype culture is, events like these are do ultimately represent the pulse of the dynamic, ever-changing streetwear industry, which is
Model Afiya Bennett is a woman of many trades. You’ve likely seen Afiya’s face before: she’s blessed spreads in L’OFFICIEL and Glamour, just to name a few things (nbd). Though Afiya is clearly a natural, her road to becoming the successful model she is today has been somewhat unconventional. She began her career trajectory wanting
The Australian-based hat brand, Lack of Color, has been adored by celebrities, Instagram girls, and young women in general since the beginning of the brand’s conception. Why? Because their hats are just. that. good. Combining effortless style with true quality, the Lack of Color hats are a favorite around the world, even in my own closet.
The following story was written by Lee Velvet – stylist, creative director, and owner of Gem, a tooth jewel company. Check out the exclusive photo story below. READ ALSO: Natalie Alyn Lind was born to be an actress, and was raised on TV sets Ever since I got my tooth jewel, it’s brought a bling to
Courtesy H&M
