Christian Siriano Launches Signature “Silhouette” Fragrance

Fashion’s golden boy, Christian Siriano kicks off Fashion Week with a party and a pop-up shop. The Fragrance, titled  Silhouette will be introduced at a Meatpacking pop-up shop called, of course, The Silhouette Shop.

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The campaign will star the iconic Coco Rocha, who will be attending the event along with the likes of Marisa Tomei, Alexa Chung, Atlanta de Cadenet Taylor, Mena Suvari, Leigh Lezark and Jackie Cruz. Celebrities and Stoli cocktails will serve as the entertainment of the night, while the pop up shop, which will open for business tomorrow, will offer it’s guests the opportunity to experience the inspirations behind the fragrance as well as a short film titled “Strangers in the Night”, which stars Rebecca Dayan. The fragrance is officially for sale today, and even if you are not fabulous enough to get tipsy with celebrities at the launch party, at least you can smell like a famous Siriano Silhouette.

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