Check Out These Provocative David Fincher Gap Ads

Aside from directing the new Gone Girl movie, David Fincher has brought his film noir expertise to a slew of new Gap ads. The moody, black and white promos look nothing like the khaki heavy spots we are used to seeing from Gap, but we kind of like these new ones better. Four seperate shorts titled “Kiss”, “Stairs”, “Drive” and “Golf” are meant to be “gentle provocation” according to Gap CMO Seth Farbman. Well, they are certainly provocative.





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