Charli XCX Launches New Record Label And Announces New EP

Pop princess Charli XCX just announced details of her brand new Vroom Vroom EP, which will be released through her all-new record label Vroom Vroom Recordings this Friday (February 26).

Charli’s new label, a subsidiary of Atlantic Records UK, marks a major milestone in her career.

“Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music,” says Charlie. “RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential – they know what they want and both have great vision. That inspires me and it’s why I want to work with them.”

To celebrate the new venture, Charli has released two of her favorite tracks  from brand new acts RIVRS and CuckooLander.

On March 17, Charli and SOPHIE will headline the Gorilla VS Bear X Hype Machine showcase at Hype Hotel. The following night they’ll form part of the headline line-up at the Sound Exchange show at Stubbs.

READ MORE: Charli XCX On Guilty Pleasures And Taking Over The World

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