Charli XCX Launches New Record Label And Announces New EP
Charli’s new label, a subsidiary of Atlantic Records UK, marks a major milestone in her career.
“Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music,” says Charlie. “RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential – they know what they want and both have great vision. That inspires me and it’s why I want to work with them.”
On March 17, Charli and SOPHIE will headline the Gorilla VS Bear X Hype Machine showcase at Hype Hotel. The following night they’ll form part of the headline line-up at the Sound Exchange show at Stubbs.