Celeb Influencers Just Got in Trouble for Their Sponcon Posts
Thereâ€™s nothing celebs and influencers love more than posting some good old-fashioned sponcon to their Instagram accounts and pretending like itâ€™s not an ad.
They just really love their *insert product name here* by *insert brandâ€™s Instagram handle here* and needed to stop whatever they were doing to tell their millions of followers how thankful they were to be wearing/using it.
But sadly for these famous souls, the Federal Trade Commission (FTC) is on to their game â€” and they just sent warning letters to 47 celeb influencers about how they need to shape up or suffer the consequences.
On Monday WWD published a list of celeb influencers who were sent identical letters which stated, â€œIf there is a â€˜material connectionâ€˜ between the endorser and the marketer of a product â€“Â in other words, a connection that might affect the weight or credibility that consumers give the endorsement â€“Â that connection should be clearly and conspicuously disclosed.â€
They went on to clarify that â€œmaterial connectionâ€ could be â€œof a business or family relationship, monetary payment, or the provision of free products to the endorsement” andÂ should be clearly visible without getting hidden in a sea of hashtags.
WWD points out that most of the offending posts have since been deleted rather than get an amended caption. Here are some of our favorite offenders: Jen Selter for Adidas, Heidi Klum for Dunkinâ€™ Donuts, Jamie Lyn Spears for FabFitFun, Caroline Manzo for Hello Fresh, and Kourtney Kardashian for Popeyes.
TBH, we always suspected there was something odd about all the Popeyes the Kardashian-JennersÂ got photographed with.
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Obviously until the FTC actually starts taking firmer action than just sending letters and leaking Â information to the press, celeb influencers will probably keep on keeping on, but isn’t it nice to know we’re theoretically moving towards a future where everybody realizes Instagram is basically just a giant scrolling ad?