Britney Spears Unveils New Intimate Collection and We Are Crazy For It

Britney Spears is one of a small select group of iconic female musicians. An international pop phenomenon since the time she was 16, Britney has since built herself into an unstoppable brand with entrepreneurial endeavors in everything from fragrance to cosmetics.

So when you think of the woman who shimmied to “I’m a slave 4 u” in little more than a bra and hot pants (plus a boa constrictor or two), it only seems right that she introduce a line of intimate wear as well.


Enter the new Britney Spears Intimates Collection. Introduced at an exclusive event at the New York Public Library in partnership with Change apparel, Spears showed off her girly, floral inspired lingerie collection. With names like Buttercup, Begonia and Cherry, the pieces were just as flirty and seductive as their bombshell designer.




Every woman can find a sexy set in Spears’ line. The collecton encompasses bralettes to bustiers, romantic reds to vibrant violets. And surpassing most other lingerie companies, the bras come in sizes A-J and are priced between $17-$79.


“Every woman should feel confident and beautiful in everything she puts on. My vision for The
Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same
time. I am excited to introduce this collection because I feel that we accomplished exactly that,”
said Spears of the collection.


“I want to thank all of you for coming. This is something I have been working on for two and a half years. I am really passionate about this, and I hope you all enjoyed it,” said Ms. Spears as she stepped on stage to say her final words.

Enjoyed is an understatement. In the words of Britney herself, we are crazy for it.


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