Behind Drake and Future’s New Mixtape ‘What a Time to Be Alive’

There is no doubt that 2015 has been Drake’s year. From locking lips with Madonna on stage at Coachella to the popular Internet feud that erupted overnight fueled by Meek Mill questioning Drake’s authenticity, pop culture cannot get enough of our favorite Canadian rapper.

And how does he keep the hype going? By dropping a surprise mixtape this weekend with the popular Atlanta-born rapper, Future.

According to Time, it all started Saturday night when Drake posted a picture of diamond-encrusted cover art to his Instagram, which let’s not forget has over twelve million followers.

On Sunday, he took to his OVO Sound radio show on Beats 1 to officially unveil the new 11-track mixtape, which was exclusively released on iTunes and Apple Music. Drake discussed how the mixtape was created, stating, “I went to Atlanta for six days a couple weeks ago with the hopes of doing some songs with Future, and when you get around Future, it’s like a vortex, that guy can outwork anybody right now”. The two also credited Ernest Baker for coming up with the title “What a Time to Be Alive”, which references the popular Simpsons meme that erupted over the Internet in recent years.

This is not the first time Drake and Future have worked together. According to Rolling Stone, the two first teamed up on Future’s track “Tony Montana” from his LP Pluto. Two years later, Drake appeared again on Future’s new album Honest on the track “Never Satisfied” in 2014 and then again on “Where Ya At?” the same year.

“What a Time to Be Alive” features Drake’s defining sad-boy lyrics blended with Future’s raw touch on feelings of loss and despair, a musical formula that spells pop culture success. As Drake stated in an interview this week, “It’s a little soundtrack for people that need it right now.” And if you need it right, you can download it on iTunes.

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