Barbie’s New Video Is Not Just Adorable, It’s Empowering

Barbie has always been the epitome of a dream girl. She’s beautiful, has a wardrobe to die for, participated in every hobby under the sun and looked damn good doing it. With over 150 careers on her resume, there was never a doubt that she couldn’t be anything from an aerobics instructor to a surgeon. Despite controversy surrounding whether or not  Barbie dolls have negative effects on young girls’ self image, Barbie has always strived to be a role model for girls and to push boundaries. Four years before Neil Armstrong landed on the moon, Barbie did. In the 90’s she ran for president, and that was before a female candidate even made it onto the ballot. In their newest ad, Mattel asks, “What happens when girls are free to imagine they can be anything?” and the answer is not only heart wrenchingly adorable, but also inspiring. Little girls act in roles as a professor, a veterinarian, and a soccer coach. The enthusiasm they have in these jobs reminds us of when we were younger and our imaginations were endless. Barbies have always given girls the opportunity to try out different roles and not be afraid to reach for careers that “aren’t for girls”. Ruth Handler, the creator of Barbie has always intended for the doll to be a feminist bombshell, “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.” Ending with the simple but poignant message “You can be anything,” the video reminds us that you can have your cake and eat it too, and in this case, a hot pink convertible and a killer career.


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