Balmain x H&M is Happening

H&M is really going for it these days.  Tired of just being a store for basic bitches to buy basics for basically nothing, this retail giant that absolutely never ever ever employs illegal child labor abroad, just made a new friend: Balmain.

That’s right, Balmain is the latest in a long line of fashion designers who have been hand-selected to hop into bed with H&M. Talk about having a type.


And what better time to announce a new collaboration than the most important night in American pop culture, the Billboard Music Awards?  Hey, if Taylor Swift can do it, so can anybody.

But last night Balmain designer Olivier Rousteing (AKA that guy standing between Kendall and Jourdan) announced that he was actually doing more than just creating a clothing collection, he was also creating “a movement of togetherness, fueled on a hashtag.”  #HMBalmaination


His collection for H&M will include women’s and men’s clothes, shoes, and accessories, and is scheduled to hit the company’s e-commerce site and stores worldwide on November 5.  So if you want to look just like Jourdan and Kendall, get in line because with this much buzz this early on, shit’s gonna sell out faster than Lilly Pulitzer for Target.

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