11 Behind the Scenes Polaroids of American Apparel’s Downtown LA Factory
“We’ve always managed to hang on by a thread, no pun intended,” American Apparel model and personality Jonny Makeup quips when giving Galore a behind-the-scenes factory tour.
Despite all the scandals and rumors behind the company today, the American Apparel factory is still buzzing — and it’s still a downtown LA icon.
Jonny gave us an exclusive look inside the famed factory we brought along our Polaroid camera to document it all.
The upstairs offices boast provocative art installations like this sexy neon girl.
In one of the fabric rooms, all the different cottons and jerseys are kept in every single color and texture for sample purposes.
A wall of all the American Apparel billboards lines the upstairs above the sewing floors.
The cafeteria is splashed with color as well. Taco time!
Before the brand was the cult-classic it is now, American Apparel began as a wholesale company producing for label-heavy brands in the 90s. This closet contains every sample of every piece ever produced for American Apparel since its wholesale debut.
The company was first known for creating the iconic baby-doll tee in the 90s. In the factory, we got a sneak peek at one of their latest endeavors in production: the cotton trench coat.
American Apparel goes out of its way to stay up to date with new sewing technology. Some rooms look like sewing machine graveyards, where the more outdated contraptions go to rest in peace.
Even with the most contemporary technology, American Apparel still stays true to its roots, using traditional cutting techniques on some of its most iconic fabrics.
Even in the warehouses, they like to keep things sexy.
The inspiration wall in the photo studio is a constant creative reference when shooting either for the e-commerce site or campaigns.
“This is where all the magic happens, literally,” Jonny says. This photo studio is where every single piece and photo is shot for the American Apparel website.