All Gold Everything: Makeup Genius Pat McGrath’s New Product + Upcoming Makeup Line

Even if the name Pat McGrath doesn’t ring a bell, you’ve definitely seen her work. From being the Creative Director of cosmetic brand Covergirl, to working with photographers like Stephen Meisel and Helmut Newton, having work published in Vogue, W and Harper’s Bazaar, and attending four fashion show seasons each year to work with designers like Miu Miu, Dolce & Gabana, and Versace, McGrath is undeniably one of the most talented and influential makeup artists in the world.

Most recently you might have seen what Vogue is calling “Pat McGrath’s Makeover Takeover in the Tuileries” plastered across Instagram. During Paris Fashion Week, the artist and her team gave makeovers in the Tuileries Garden, using a new pigment McGrath created, Gold 001, which was previously teased in a video simply titled “COMING SOON…”. McGrath used the metallic pigment to adorn various models, it-girls, and it-boys(!) , including Bella Hadid, Paloma Elsesser, and Hailey Baldwin, with gilded touches such as gleaming cat-eyes, sparkling eyebrows, and foiled lips. And now you can recreate these looks yourself, with the release of Gold 001 to the public under Pat McGrath Labs.

According to the website, Gold 001 is a “multidimensional, microfine pigment that knows no limits” and each set includes the pigment, a metal spatula, a second life mixing container and Mehron mixing liquid and come packaged in a whole bunch of gold sequins. With application instructions like “Break the rules and be inventive. Gild eyelids and Cupid’s bow. Electrify brows and lips. Buff into skin for blinding luminosity” and “Break and smash the pigment with spatula and store in second life container. Dig in and play fearlessly.” it’s clear that this product is a natural extension of McGrath’s artistry. She recently told Refinery29 “I’ve always been obsessed with gold, and have been working with my labs for years to find a product as versatile as this pigment and with this type of finish, It’s all of the things that I love in color — all combined in one.” Gold 001 goes on sale online this Thursday, October 29 at 12 P.M., but be aware, only 1,000 units will be available, so act fast to snag a piece of fashion history. In terms of the future, McGrath is working on expanding her line, slated to release in 2016, and obviously continuing to kill the makeup game. From inspiring looks that range from club kid to couture, we are thankful that Pat Mcgrath has given us another way to stay dripping in gold. See Gold 001 and the Golden Hour looks below.

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Images via patmcgrath.com and the Artist’s Instagram


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