Women Buy More Lingerie When Modeled By Curvy Brunettes


A recent study shows that women seriously prefer curvy brunettes over blondes when shopping for lingerie online. According to Refinery 29, the lingerie site Adoreme.com conducted a study regarding the matter. How? They took the stats from three of their national TV commercials – one model with blonde hair, one with multiple brunettes and one with a plus-sized brunette. What their results showed was both incredible and relieving! The commercial with the plus-sized brunette actually brought in quadruple the online sales. Alas, relatable women are what other women want to relate to. Oh, and the winning commercial featured absolutely ZERO retouching. I think I’m in love with Adoreme.  

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