Young Hollywood Loves These 15 Brands You’ve Never Heard Of
Remember the time when you had to flip through an issue of Us Weekly to find out who wore (insert clothing of choice) better? Well, now that valuable intel’s sitting right in your iPhone!
Instead of a weekly glossy to distract us from homework and/or office duties, we need to thank the ‘gram for making fashion look better than ever. Before you can type up a new Google search for your favorite celebrity’s new outfit, let me do the sleuthing.
1. Vatanika Patamasingh
Based in Bangkok and London, designer Vatanika Patamasingh knows exactly what women want. Packed with sleek cuts and an extremely strong eye for detail, it’s no secret that she attracts the eyes of our former cover girl Charlotte McKinney, who is spotted in Vatanika’s super sick power dress for the Tribeca Film Festival.
Not only am I OBSESSED with Vatanika (thanks, Char!), Justine Skye and Hailey Baldwin are also frequently spotted in her clothes. While international shipping from Thailand may be quite a stretch, Revolve‘s got you covered!
2. Cotton Citizen
Based in Los Angeles, this local brand is NOT to be overlooked! As an L.A. native, Adam Vanunu caters to the needs of West Coast girls. Whether it be sitting in the car for more than two hours (damn you, traffic!) or dining with your homies at your favorite hotspot, their finest cotton threads are ridiculously plush!
While the weather’s warming up, you’re less likely to sweat in cotton, which is why you see our cover girl Simi rocking Cotton Citizen’s neon tracksuit. And don’t miss how model Cami Morrone and bicoastal “It” girl/actress/singer Caroline Vreeland rock it. If you feel that neon ain’t your thang, go for Vanunu’s tie-dye hoodies like Sofia Richie. What makes Cotton Citizen so special is that every single garment is made in its L.A. factory and finished by hand. Thanks to its cute little hidden location on Melrose, you can skip class and splurge on a new tracksuit!
3. Choked by a Thread
On the other side of the coast, Brooklyn-based designer Lorraine Zalta makes the most magical chokers. Although chokers were the “It” accessory last year, Zalta’s Choked by a Thread has timeless designs that can make you rock it all year long. It’s absolutely no secret that her ’90s-inspired chokers embrace the neck of Alessandra Ambrosio. Although Kim Kardashian hasn’t been spotted wearing it herself, she plugs Zalta’s denim choker as one of her top faves.
4. Filles á Papa
Who remembers that sequin maxi skirt that was sold out on Nasty Gal three years ago? If you are one of those peeps who wants to know the brand after all those years, please write this down: Filles á Papa.
As of now, this brand is known for their embellished streetwear and crazy cool tops, which are worn by Hailey Baldwin. How fucking cool is that!? Not to mention, former cover girl Keke Palmer and Jourdan Dunn also swear by the brand’s take on sexy streetwear. For all the fishnet lovers out there, they have festival-friendly jumpsuits, dresses and swimsuits for you! Promise me that you won’t wear this in front of mom and dad.
5. Death by Dolls
London-born designer Sara al-Saud is all about that denim. Whether it be dripping with fringe, decorated with holes or tied up with laces, no outfit can pop without these essentials. Although the brand is based in Los Angeles, Death by Dolls injects hints of the designer’s hometown with quirky details (think of cutouts and lace or off-the-shoulder bombers).
If you wanna channel your inner glam girl for the ‘gram, ring up your sugar daddy and ask him for his credit card before he plunks it down.
6. Danielle Guizio
When in New York, treat the street like it’s your catwalk. Given that the majority of street style fashion only looks good on Instagram, Guizio makes each piece of her brand translate from the ‘gram to IRL.
For those nights when you need to get a seat at Catch, a sheer turtleneck bodysuit is NOT to be kept in your closet. Every girl from Taylor Hill to Bella Hadid is flaunting it in this brand. Apart from the most Instafamous design, Stella Maxwell sports a pair of zippered pants from Guizio!
Thanks to earning a lotta celeb love, Guizio’s pieces have been selling out faster than those cookie doughs at Do. Subscribe to the newsletter, add everything to the cart early before anyone else gets it and milk up that discount!
7. Are You Am I
Blogger/designer Rumi Neely is here for the “girls who get it.” Knowing that having an eye for detail is mainly seen as an obvious statement, Neely subverts it with extremely minimal cuts and delicate jewelry.
As the American Apparel for the bougies, the brand’s sleek off-the-shoulder tops, tight bodysuits, silky slip dresses, Sharon Stone-esque halters and super thin chokers are seen on everyone from Winnie Harlow to Rihanna. While you may wear a bra here and there, Are You Am I will give you the freedom to be comfortable AND sexy without ever having to put one on.
If you recall NYFW, at least more than one influencer or celebrity has been spotted wearing patched bodysuits, jeans and logos that say “GCDS.” As an acronym for God Can’t Destroy Streetwear, this Milan-based brand is born to help you serve looks.
YouTuber/model Amanda Steele swears by their graphic Dior-esque tee while Victoria’s Secret Angel Romee Strijd pounds the concrete in their white ankle boots. Although it may be from Milan, GCDS is THE brand that every NYC girl must have in her closet.
If you’d like to agree with the rest of the world that Vetements is avant garde, don’t get me started. Instead of doing the clichéd oversized puffers like every other high end streetwear brand out there, Namilia disrupts this trend by launching the most anatomically surreal creations in this world that no other brand will do.
Staying true to its edgy artsy Berlin and NYC roots, the brand ain’t afraid to splash your feed with its mind-boggling dickini top. It’s no secret that this fun statement piece has been spotted on NYC’s finest from Alicia Keys to Princess Nokia. International babes such as Leigh-Anne Pinnock of Little Mix and Tommy Genesis also swear by this brand for non-basic pieces to elevate their wardrobe.
10. GRLFRND Denim
As one of the hottest brands to come out from L.A., GRLFRND Denim is not to be missed out on! Inspired by your favorite ’90s supermodels (e.g. Linda Evangelista), ’00s babes (e.g. Karolina Kurkova) and today’s Vogue cover girls (e.g. Gigi Hadid), GRLFRND goes HAM in the denim department.
Whether it be uneven hems, distressed denim or different shades of blue, GRLFRND makes you feel like you want a piece of it. It’s pretty clear that Sports Illustrated cover girl Hailey Clauson, Stella Maxwell and literally, every other Victoria’s Secret model swears by this brand.
ICYMI, tattoo artist JonBoy collabed with them a couple of months ago for a one-off collection you cannot find anywhere else. But if you missed it, don’t grab your Kleenex. You can always have custom embroidery on yours soon!
11. Frankie’s Bikinis
Shopping for swimsuits and finding the right brand is a harder task than walking around town with at least 10 pounds of clothes on your arms.
Given that we are born with all different shapes and sizes, Frankie’s Bikinis is here to bless your bod with a flattering suit. With more than 600,ooo followers on Instagram, you can’t sleep on their designs! Whether it’s tie-dye or millennial pink, you MUST grab it before it goes off the site.
If you are averse to color, look to Madison Beer as your go-to bikini goddess. Believe me, nothing looks better on you than a little black bikini!
12. Seville Michelle
If you are in NYC, you may have seen this brand’s Jesus head chokers at VFiles or Planet X.
While not many of us know her name outside of NYC or the ‘gram, give Seville Michelle a follow. As an NYC native, she draws upon the streets to create the most beautiful gold chokers. Instead of super delicate fine gold chains, Seville Michelle makes ’em big AND bold whether it be filled with Jesus heads or maritime chains.
It’s no secret that NYC babes Bebe Rexha and Teyana Taylor cannot live without theirs! Although Sofia Richie is from L.A., she also sports a choker full of Jesus heads on her neck. As someone who likes all things big and bold, add one to your cart stat. And if chokers ain’t your thang, throw on some XL hoops!
13. Pop & Suki
Honestly, I have more than a million reasons to be in LOVE with Pop and Suki.
Created by Suki Waterhouse (a.k.a. Cara Delevingne’s sidekick) and TV presenter Poppy Jamie, Pop and Suki is for the girl who doesn’t wanna carry too many things. In place of the matching tattoo, you and your bestie CAN get matching handbags with customizable names alongside changeable straps.
Thanks to its minimalistic approach to design, the brand draws in everyone from Paris Hilton, Hari Nef, Lady Gaga and Victoria Justice. Even Bumble collabed with the brand! To all the bloggers out here, your prayers are answered. Waterhouse and Jamie just made their signature camera bag a little bit bigger to carry everything but, your makeup cabinet.
14. Current Mood
What exactly is your current mood? Whether you wanna go punk, raver babe, emo, hippie or kawaii, Current Mood is the brand for you to channel your inner Jekyll and Hyde.
Thanks to its eclectic aesthetic, celebs like Bella Thorne and Paris Hilton go goo goo gaga for their statement bags. If bags ain’t your thang, tear a page or two out of the Hadid handbook and pair edgier statement tops with a hat and a sleek jacket for the night out.
Brazil may be known for their handsome soccer stars and genetically blessed supermodels, but don’t let their shoe game fool you. As the perfect marriage of trendy, classy and sexy, Schutz shoes are born to be in your closet whether it be the highest heel or the lowest flat.
Thanks to its versatility, celebs like Janelle Monae, Sara Sampaio and Olivia Palermo naturally gravitate to the brand. Legitly, this brand is NOT for the basics! While I ain’t no fortune teller, I have a feeling that more and more girls will be seen wearing this Brazilian shoe brand in no time.